Facebook Social Ads can reach a broad or targeted audience based on demographics and can increase your social following and website sales in a great way. Social is huge for brand building and awareness and having it done right will create a significant following for your products or services. The majority of social marketing is to create brand awareness while other goals may include; community engagement, more sales, lead generation, increased website traffic, content distribution and more. Facebook can help make your customer base be aware of new products, services or specials the business may be running from time to time. The more informed a customer base is the more likely you are to gain loyal customers and repeat business. One of the best things about running ads on a social network like Facebook is that you can really fine tune your demographics and who you are targeting your ads at. With a highly targeted audience you are much more likely to place your brand and ad in front of a potential new customer or repeat customer.