Search Engine Optimization is the process of creating content online about a business or a website that is consistent throughout the world wide web. The purpose for this to obtain naturally high rankings for your products or services when potential customers or clients are searching for them.
Some of the consistencies the search engines are looking for when gathering information are:
  • Name Brand or Business Name
  • Address
  • Phone Number
  • Domain
  • Description of Business
  • Logo
  • Photos
  • Services or Products
When the search engines crawl through all the new information and websites on the internet they put together a link profile of your business. The domain authority, page authority and relevance of a site that is linking to your website is also a big factor in determining if your link profile is consistent and has enough value to place you higher in the SERP’s.

Off-page SEO

Creating relevant content and placing it in the right corners of the far reaching internet can be a challenge to those unfamiliar with the process.There are several different areas and different types of content to create for any business. Knowing how to create it and where to place it will determine how well you rank. A professional SEO firm will be sure to create valuable content that is relevant to your business and is linking from credible sites online. Types of content that can be created include:

  • Directory Listings or Citations
  • Guest Blogs
  • Articles
  • Infographics
  • Slideshows
  • Press Releases
  • Videos

On-page SEO

The structure and content of your website is telling the search engines what your business is about and how to rank you. There are several different factors with your website that will determine how you are ranked. Having the proper structure with content and links from the homepage will let the search engines know what keywords, products or services are a priority and how to rank each service or product page. On page SEO services.

  • Product or Service Pages
  • Areas Served Pages
  • Onsite Blogs
  • Website Optimization
  • Speed Enhancements
  • Mobile Friendly

A properly optimized website will have the correct information in all the right areas. Title tags will be in the right format to promote the top keyword search for that page as well as geo targeting and branding of the business. Meta descriptions should be written with the best use of the limited characters and that involves creative writing for targeted keyword phrases. Page url’s, titles, H1’s, H2’s, H3’s, alt image text, body text and other important areas should always be set to get the most out of a pages SEO potential. If your pages are not formatted accurately and have missing information on the front end and the back end then will not rank as well as you could.