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How Information Architecture Affects SEO

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February 1, 2022
How Information Architecture Affects SEO
Improve your online visibility with successful and efficient Information Architecture (IA). If you’re not sure what IA is, you’re not alone. IA refers to the way your website is organized. It’s the page structure, placement of information and elements, navigation, and outline. With the well-executed IA, you will increase the findability and usability of your […]
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6 Benefits of Having a Marketing Account Manager

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January 1, 2022
6 Benefits of Having a Marketing Account Manager
Your online presence is one of the strongest marketing tools for your business. However, a website can work against you if it’s set up poorly and not managed well. If you have frustrated visitors on your site, they will look elsewhere for what they need. On the other hand, a well designed and executed website […]
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Core Web Vitals: Facts and Importance

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December 1, 2021
Core Web Vitals sign made with tile letters
Core Web Vitals are part of what Google uses to evaluate user experience on a webpage. Unsurprisingly, Google is currently the largest search engine on the market, holding its own ...
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