When writing for your website’s SEO, your content needs to first and foremost appeal to your audience. Genuine content is the goal, and you can create engaging posts for your website to drive traffic and help your SEO. Here are some topics you may want to consider diving into on your website that can cater to both audience and SEO needs.
- Applicable how-to articles: Most businesses can offer a highlight on how to do something that connects with their business. Construction companies can give a brief description of the job site runs, fashion retailers can suggest clothing pairing ideas, and pet services can go over suggestions on how to monitor dog behavior in social settings. Keep it light and brief but informative enough that readers walk away with some knowledge while also wanting to find out more about what you do.
- Share local news articles: A relatable, current topic can gain even more credibility with the use of a new story. For example, if you run a motorcycle safety training business, you can cite some of the recent news stories in your area of motorcycle accidents, emphasizing the importance of taking a training course.
- Comparison posts: These types of posts should be information dense rather than a negative review about the “other guys.” Rather, consider writing about comparing services in different locations or how different products work well in different situations. Readers will enjoy the honesty of pros and cons of different services/products for different applications.
- State statistics: Statistical information is great for quality content that is also meaningful. For example, if you run a lifeguard training company, give statistics for drownings and how those can vary if properly trained lifeguards are on duty. People like numbers, so this is a great way to engage readers while also providing concrete evidence about the benefits of your services.
- Consider using checklists: A checklist is an eye-catching way to show information quickly. If your business offers classes, include a checklist at the beginning of the class description on your website that shows exactly what knowledge attendees will walk away with.
- Share interviews or personal stories: A great way to make your business feel friendly and approachable is to include a personal touch. Interviews or personal stories are good ways to do just this. These interviews or stories can be with staff members or a previous customer. The more genuine the discussion, the better.
- Have a FAQ section: Many readers can find answers to what they need on a well-designed FAQ section. Again, being authentic is key. Don’t just put up two or three random questions and answers; really pay attention to the common questions you get and stick with those. Respond with informative answers, and make sure there is a button to click to contact you if they have a different question.
Designing your website doesn’t have to be tricky if you have your customer in mind first. But SEO requires a special touch. If you need help designing and managing your website in a way that attracts traffic, reach out to Utah SEO for expert help.