SEO is at the heart of your e-commerce website success. Without an SEO strategy, you’re losing online visibility and traffic, ultimately resulting in lost revenue. If you have an online business without efficient SEO, many of your efforts to bring in business will be pointless. The main idea is to move your website up the search engine ranking ladder, but at the very least, you want to ensure your ranking doesn’t drop. For a successful 2023, e-commerce sites will need to keep up with the latest SEO developments and requirements.
Stay ahead of the game by spending time of the following strategies:
Common mistakes we see in the industry that can cost you traffic, and ultimately customers, include not including a product description on images or videos, using repetitive manufacturer descriptions rather than creating a unique description on your site, keeping outdated pages and information live, and forgetting about the target audience when focusing on keywords. For more information on some other great 2023 SEO strategies, check out our blog here.
SEO for e-commerce is meant to drive the right audience to your site so you can get actual customers. The goal is to speak to your audience needs first and ensure you’re creating SEO strategies that apply to them, not simply checking boxes to satisfy an algorithm. Your customers will be drawn to authentic, creative content. This year focus on user-friendly approaches that also satisfy the ever-changing technical demands. If you’re ready to up your SEO game, reach out to our team of experts for assistance.